I stopped in at the Fresh and Easy last night and while walking around I wandered through the liquor area and came across this little packaging gem. I’ve always admired interesting liquor labels and bottles in the store and this sampler 12 pack of beer by Ballistic Brewing Company definitely jumped out at me with […]
Power of Packaging Read More »
One day last week Rick found somewhere, or dug out of an old drawer, a stack of his old business cards and we thought it would be fun to show everyone. Also, since we posted, only a couple posts ago, our new cards, it seems fitting to take a look to the past models. How
Blast From The Past Read More »
We are excited to finally have our new business cards, with our new look, printed and ready to hand out. Part of the new R2 branding process was creating a new color palette and we though it would be fun if each of us would pick one of the colors for our business cards. Initially
I’m a little behind in getting this up here but better late than never as they say. Another fun golf outing here at R Squared for The New Foundations Annual Golf event. Rick happened to be out of town on a THIRTEEN DAY river rafting trip this year so we brought in two ringers, or
Best Dressed Germans Read More »
In the past we have often used a promotion to not only unleash our creativity and have fun with our clients, but to serve as an unveiling of updated portfolio. When Rick decided we would go all out for the R Squared 20th anniversary and completely re-brand ourselves, we knew that simply updating our portfolio
Welcome to our new site! Read More »
If you were wondering where we got the paper monsters from for our 20th anniversary promotion, we thought we’d share the book that helped us bring them to life. They all came from a book called Papertoy Monsters: Make Your Very Own Amazing Papertoys! by Brian Castleforte. The book comes packed with 50 different monsters
Paper Craft Monsters Read More »
Each year we play a foursome in The New Foundation 4th Annual Golf Classic and it’s coming up in just a couple weeks. Last year was my (Blake) first year playing with the guys and I did anything BUT help our score. I was there to make the other guys look really good, for some
Check out this interesting short video about logo design- their role, importance in society and the design process. The video was created by PBS as part of their “off book” series. “Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these
The Art of Logo Design Read More »
That is unless you’re Samsung and you lose a 1.05 Billion dollar battle launched by Apple for not only imitating, but blatantly ripping off their designs and patents. Below is an article from engaget.com explaining the situation. The most interesting violation to me is regarding the design of the home screen and application icons. Apple
Imitation – The sincerest form of flattery Read More »
I’m not going to lie, this brings a little tear to my eye. I don’t know where this, I don’t know how you get one, or where I’d put it, but that cooler should definitely be in my office.
Future Christmas Present Read More »
