The Art of Logo Design

Check out this interesting short video about logo design- their role, importance in society and the design process. The video was created by PBS as part of their “off book” series.

“Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.”

The off book series has made several more interesting videos about various kinds of design and art.
Click here to check out more videos.