April 2017

Early last year, AT&T made a big change to it’s corporate identity by revising their logo. Though the company’s identity has undergone several revisions since it’s establishment in the late 19th century, this most recent change is a subtle iteration on the previous 2005 version of the logo. We know that companies choose to rebrand […]

Apple recently announced plans to upgrade their top-of-the-line Mac Pro computer in 2018. Apple execs noted that the new device will appeal to a wider audience and be more configurable. A new Pro Display is also expected from Apple. The next Mac Pro will have two levels to choose from, an entry level and high

Earlier this month, Apple quietly released Clips – a new app for creating and sharing multimedia stories with your friends. This app is the perfect bridge between Apple’s prosumer video editing software and it’s Messages application. With Clips, users can create stories using photos, videos and audio, enhance them with effects and filters, and share them

A common creed among designers of various disciplines states that a design’s form should follow it’s function. That is to say: well designed products, documents, images, etc. should value practical utility over flashy decoration. This principle is especially true when designing typography. Despite having the benefit of language, poorly designed typographical elements can still fail to effectively communicate ideas. As we can see