Barton Richardson

Are You a Spoon Fan? Then Most Likely, You Are a Graphic Designer.

You don’t often hear about rock bands doing market research about the make up of their fan base. Well, maybe *YOU* do, but *I* don’t, so this caught my eye. What’s even more interesting is that Spoon discovered that 80% of their fans are graphic designers. And what’s even more interesting than that is that

Are You a Spoon Fan? Then Most Likely, You Are a Graphic Designer. Read More »

How about Jerry and David’s Guide to the World Wide Web for a brand?

Dunkin’ Donuts is considering removing Donuts from its name as it focuses on becoming a beverage-led brand. It wouldn’t be the first example of corporate name changing. SUBWAY The first store in the sandwich chain was called Pete’s Super Submarines, but the owners changed it after a second store opened in 1966, because people were mishearing

How about Jerry and David’s Guide to the World Wide Web for a brand? Read More »