By Aaron Keller, Renée Marino and Dan Wallace
Published by HOW Books. Purchase yours at How Design for $32.99
Branding isn’t rocket science, but its practitioners benefit from learning other sciences—especially those of the mind and the heart. The Physics of Brand applies a meatier focus than the “soft touch” of most branding books. After all, even Albert Einstein has a brand—as you’ll learn from marketing experts Aaron Keller, Renée Marino and Dan Wallace. In an age when many consumers have tuned out traditional advertising, these shrewd authors look for new answers in the realms of neuroscience and physics. (Don’t worry—the science is very basic and explained by cheerful and well-designed diagrams!)