Random Thoughts

Good, Bad, or No

I read a quote recently I liked…aside from his use of a double negative. “The alternative to good design is bad design, not no design at all.” -Douglas Martin in Book Design: A Practical Introduction. We’ve seen a LOT of websites out there that are definitely “bad design” with dozens of kitschy animated GIFS and […]

Good, Bad, or No Read More »

P for Jalepeno?

Too often products are created without proper testing or usability research into how they function when the consumer get their hands on it. We recently worked with a client in the medical industry making labels for their product. They took their product, with our designs, through several rigorous consumer studies. In the end, our designs

P for Jalepeno? Read More »