One of the biggest aspects to marketing is color. Color has impacted our brains and how we associate them with different brandings. It’s pretty fascinating how an individual’s psychological cues are triggered when looking at different colors. Color is very powerful between graphic design and psychology.
A lot of research has been done about how color affects consumers. 84.7% of consumers say color is their primary reason they will purchase a particular product [1]. The visual appearance of a product is what consumers are looking for.
Think of the three primary colors as the Parents in the family of color. All the primary colors symbolize something very different.
In paint pigments, pure Yellow, pure Red, and pure Blue are the only hues that can’t be created by mixing any other colors together.
For example, red evokes strong emotions, appetite, and love. Some brands that market red are Netflix, YouTube, and Coca-Cola. Yellow is about cheerfulness and optimism, which encourages communication with brands such as McDonalds, Shell Gas, and Best Buy. Blue associates itself with water, peace, productivity and corporate businesses. Facebook, Twitter, LinkedIn, Dell are also associated with blue.
These are just some of the primary colors and how they are targeted with certain companies and products. It’s very important to understand the color schemes to increase the effectiveness in your company’s branding designs.
[1] “Psychology of Color: The Meaning behind What We See.” WebpageFX Blog Psychology of Color Infographic Comments. N.p., 2016. Web. 26 Oct. 2016.
Click this link below for more information about color and branding.