We are happy to announce the launch of our first fully responsive site for our client Red Cup Living. http://redcupliving.com
Not only is it our first fully responsive but it is our first single-page style site. This means all the “pages” are located on the homepage and the site scrolls down to the appropriate information when the navigation is used. For anyone unfamiliar with the term “responsive” I’ll explain. Responsive is a relatively new thing, where instead of having to create an entirely new site for a mobile device, which is what you used to have to do, the site automatically shifts and reorganizes itself to fit the smaller sized screens of a tablet or smartphone without losing the overall aesthetics.
Red Cup Living has the slogan “It’s not just a cup. It’s a lifestyle.” When they came to us the site was a very functional shopping cart but lacked the feel of this fun lifestyle they try to promote. They did not want to change the e-commerce site, but instead create a better first impression, with a new landing page. This was the primary reason for single-page format for the site. It gave us just a landing page with an updated look and feel but still organized into multiple sections for easy reading.
The site turned out great and we (and the clients) are very pleased with the results. Feel free to check the site out for yourselves and let us know what you think… and maybe even buy a little Red Cup merch. while you’re there!