So, I read about this the other day, and I’m hoping it’s just a rumor, or some designer’s crazy idea that will meet it’s match against sensible minds. Pizza Hut, with it shrink revenues hit hard by a poor economy, is working on rebranding itself as a more “hip” food alternative. One of the ideas being bandied about is this naming change from Pizza Hut to simply The Hut.
I’m all for doing interesting branding moves, especially when you have as solid of image recognition (the red roof) as Pizza Hut does. But… The Hut? Like… Pizza the Hut?
