Once upon a time there was a company called Morgan Stanley and there was a company called Smith Barney. Then, the economy turned south. Now, when a big money-loving company and another big money-loving company love money very very much, sometimes they will merge. And, when they merge they need a new identity. And, sometimes, they will create a logo so unbelievably boring that it makes your head collapse on itself.
I don’t get it? What’s the point? Did they just do it in Microsoft Word? I mean, I understand that the banking industry is in turmoil, and it’s not exactly the place to be looking for creative, out of the box, design. Nor is it the place to be spending big bucks on design at the moment. But, good-freaking lord! Really, that’s the best you could come up with? Zzzzzzzzzzzzzzzzzzzzzzzzz…..
The End.