Branding

CATEGORIES

March 3, 2017

The Physics of Brand

By Aaron Keller, Renée Marino and Dan Wallace Published by HOW Books. Purchase yours at How Design for $32.99 Branding isn’t rocket science, but its practitioners […]
April 6, 2011

Complete Companies Process

One of the things that every design firm (hopefully) goes through in the making of a companies’ identity is a process. Today we decided we would […]
April 4, 2011

Sports & Fitness Center Branding

R Squared recently completed a branding project for the Virginia G. Piper Sports & Fitness Center for Persons with Disabilities. A branch of Arizona Bridge to […]
March 3, 2011

RSC Equipment Rental’s Meeting Branding

We just finished an extensive project set for Scottsdale based RSC Equipment Rental’s annual employee meetings which brings together employees of the publicly traded company from […]
June 1, 2009

Branding a National Monument

R Squared recently paired with the Rainbow Bridge National Monument in northern Arizona to create an identity for their upcoming 100th anniversary (the 100th anniversary of […]
February 27, 2009

When Design Goes Bad

An interesting article from the New York Times about the outrage centered around the redesign on the packaging for Tropicana. The New York Times By STUART […]