The RSC Heroes Video was created for the four-day sales event that is held annually for all members of the RSC Equipment Rentals sales team. RSC desired a capabilities video that would represent how RSC can continually beat out the competition with the help of their sales team. The idea behind the comic book style illustrated video was to tell the story of “RSC Man” and how he is constantly the job site hero. The competition was represented as the villain while the sales team was the “hero”. The RSC Hero always comes to the rescue equipped with the best resources and solutions.