These are the days of unfettered emotionalism, that thing that has the power to elevate itself above the laws of science, logic, and conviction. Think about it: even when faced with inarguable evidence to the contrary, most people tend to act on –and even live by– what they feel. While this can be a good thing, there’s probably more instances when it’s not, because feelings are often blind guides that don’t always tell us the truth. It’s good thing that advertising and marketing operate independent of that reality, though. -wink- Even if you don’t realize it at the time, hands-down, the most effective ads are the ones that make an emotional connection with the viewer. We remember them –or at least how they made us feel– and when that happens, we act. With the rise of social media, better technology, and the opportunity for much lower production costs, even small brands can create and distribute compelling stories that fortify their message. Even though Adidas passed on the example below (?!), it’s a perfect example of what great marketing can be.