By MADELEINE MORLEY
The Adventures of Tintin made Hergé’s name as a cartoonist, but a new retrospective at the Grand Palais in Paris reveals the artist’s lesser-known graphic design work.
Georges Remi–AKA Hergé–opened his design studio l’Atelier Hergé-Publicité in 1930, applying aspects of his instantly recognizable Clear Line technique to posters, magazines, book covers, and flyers for clients Sabena Airlines, Camping magazine, and the A l’Innovation department store in Brussels. He balanced this work with publishing Tintin albums and by the 1950s, public demand for the beloved, red-spined comic was so high that he resumed publishing full-time.
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Photography provided by AIGA