Go to any advertising agency’s blog today and I’ll bet you money that they are predictable going with the standard “this was the best commercial and this was the worst”. (The worst by the way, that retarded Chuck commercial for 3-D when they hit some dumb button and go with the “oh look, now we’re in 1-D. Look, I don’t know if the advertising team at NBC failed geometry or if they didn’t offer math with their GED, but 1-D is a freaking line you morons! (Literally, one dimension, just a line.) They we’re still in “3-D” on a “2-D” screen when they turned and showed they had depth, what the hell is wrong with you people!?!)
But my favorite part of the game (you know except for the game) is the known-only to designers, unveiling of the next year’s Super Bowl logo.
I love it. Maybe it’s because it’s orange (by the way this logo would look really good on a team sporting brown jerseys, hint hint) and I love the color. Maybe it’s because it’s following one of the worst logos in Super Bowl history (did Bank of America sponsor the design?, gack), designed by one of the best around, Landor. Or maybe its because it’s just good. Strong, good depth, good dimension, and nice subtleties such as the “super bowl” letters appearing to float on a clear banner. Will work well in multiple applications. I’m a fan.
As a side note, looking very forward to Super Bowl 50’s design in 6 years. Super Bowl L. That’ll be fun!