Print materials for The RSC Heroes were created in light of the annual four-day sales event held for the members of the RSC Equipment Rentals sales team. The comic book style illustrated look and feel played off of the super hero theme of the entire event. Custom illustrations were created for each of the RSC executive team members. Their super hero powers, represented in each of the individual illustrations, were based upon a true characteristic of the actual team member. A wide variety of print materials were created for this event ranging from invites, podium signs, session graphics, PowerPoint’s, badges, and t-shirts.