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La Paz County Logo

Project Details

Due to its close proximity to the Colorado River, La Paz County, in Arizona, was looking to promote itself as a main hub of the transportation industry. The logo was designed to represent the three main methods of transportation; railroad, truck, and water, and show how they all interlink. The circular shape was chosen to represent the fluid relationship of the three methods, and show how they are all equally utilized in the community. To accompany the logo, a tagline, business system and branding guide were also designed.