The logo design for Colorado River Discovery is geared for the adventurer in all of us. It has the outdoor ruggedness of rafting down the Colorado River, while also showing off a graphic representation of the landscape and horseshoe bend. The illustration was intended to provide a birds eye view, in order to offer a different perspective of the trip. Including the condor illustration helped tie in the bird’s eye view concept, as well as reintroduced the condor as they are commonly spotted during the trips. Lastly, the badge style logo was designed with the intention of later being utilized as a patch on the shirts/jackets of the trip guides.
Along with designing the logo for Colorado River Discovery, we were also given the opportunity to create an additional logo for The River’s End Cafe. The wood block print style of the type was selected as it provided an instant feeling of outdoor adventure. By incorporating the coffee beans along with another illustrated view, we felt it helped send the message that either before or after setting out on a rafting adventure, The Rivers End Cafe is the perfect place to grab a delicious salad, sandwich and/or refreshment.
Along with creating an unforgettable experience for their guests, Colorado River Discovery also places a great deal of importance on running a green operation. In order to do so, Smart Green Systems “SGS” was created. When designing the logo for this program, blue and green colors were selected as they relate to the air, earth, and water initiatives. By bringing in the leaf image, not only was the environment well represented, but a sign of growth for the future could also be implied.