Created as a recruiting tool for the Arizona State University English Department, this brochure needed to speak to three different audiences. Professors, students, and parents were the target. The brochure highlighted the achievements of the English Department, and sent the message that with an English degree you can do anything. The tree on the front and back covers symbolizes the many branches (professions) that are obtainable when an individual receives a degree in English. The trunk and root represented the English department as a whole. By integrating work from the department’s professors, testimonials from past students, as well as real ASU photography, the information in the brochure quickly came to life. This brochure gave us the opportunity to work directly with the Dean of the English Department. Although we gave them something unique, it was also important to maintain the ASU look and feel while staying true to their brand standards.