September 7, 2017

Staff meeting

What a fun matinee game with the R Squared team… watching the Diamondbacks sweep of the Dodgers, we must have brought them  luck because they haven’t […]
August 29, 2017

How about Jerry and David’s Guide to the World Wide Web for a brand?

Dunkin’ Donuts is considering removing Donuts from its name as it focuses on becoming a beverage-led brand. It wouldn’t be the first example of corporate name changing. […]
May 9, 2017

Look at everything for inspiration

Inspiration for a logo often starts with a blank slate but as the late great Ken White once told me… Look at everything for inspiration. Here […]
March 3, 2017

The Physics of Brand

By Aaron Keller, Renée Marino and Dan Wallace Published by HOW Books. Purchase yours at How Design for $32.99 Branding isn’t rocket science, but its practitioners […]